In 2021, SOYJOY Indonesia released their very first savory line, SOYJOY Danish Cheese.
It is a big breakthrough as Danish Cheese is originally made by SOYJOY Indonesia.
In this project, I'm humbly honored to work as part of the creative team and involved in the project together with my senior art director, Jeremy, with the help of my project managers, Stevie and Varo.
This TVC is beautifully framed by Rukiki Mariana as the director.
S O Y C H E E S E !
SOYJOY Danish Cheese with it's savoriness brings a smile on your face.
For the creative concept, we are inspired by the elegance and the premium feeling of Danish, that is well known for their cheese. The impression is also displayed from the packaging itself, where royal blue is combined with the color gold.
It does feel & taste like a snack for royals.
Of course, the savoriness of Danish Cheese compliments the goodness of soy.
T H A N K Y O U !
***Special thank you for all the team involved from production house, post production house, and others whom I can't individually mention***
